Cars are sometimes known as the “toys for the big boys”. My passion for cars goes back to my youth when I played with toy cars from Matchbox and extends to today.
Here are several car commercials that made me stop for a moment, playing to two of my poisons: automobiles and critical thinking. Each commercial waxes philosophical about some emotion or idea that associates with each car. I’ve put some captions under each video to help you appreciate the smart dialogue behind each one. Hope you enjoy them.
Jaguar – Gorgeous
Gorgeous deserves your immediate attention.
Gorgeous makes effort look effortless.
Gorgeous stays up late, and still looks gorgeous
Gorgeous has no love for logic.
Gorgeous loves fast.
Everyone cares what gorgeous says.
Gorgeous gets in everywhere.
Gorgeous can’t be ordinary even if it tries.
Gorgeous pays for itself in the first five seconds.
Gorgeous doesn’t care at all what others are doing.
Gorgeous was born that way.
Gorgeous trumps everything.
Gorgeous is worth it.
Porsche – 911 Carrera
It’s a funny thing about a Porsche,
there’s the moment you know you want one,
there’s the moment you first own one,
and for the truly afflicted,
there’s the decade or two that passes in between.From its first days on the road over 40 years ago,
the 911 has ignited the kind of passion in drivers that only a Porsche can.
And now once again it is poised to redefine what is possible.
Introducing the new 911 Carrera.
It is, quite simply, the purest expression of who we are.
BMW – The Follow
You vary your distance. You stay to the rear, to the right.
Never more than a few cars behind.
It’s all about patience, percentages, timing.
If you get too close, move into their blind spot.
If you lose them, just keep moving, hope for the best.
Out in the open, distance is subjective.
You can let the target bite the horizon, so long as you know their patterns.
The waiting is the hard part, your mind wanders, wondering what it would be like watching your own life from far away.
On foot it’s the same, distance, patterns, anticipation.
If the target doubles back, never react.
Whatever you do, don’t get too close.
Never meet their eyes.
There’s something waiting at the end of the road. If you’re not willing to see what it is, you probably shouldn’t be out there in the first place.
forgot this one?
Short and sweet. Nice.
Yep!
Wow, all of those were great! I think the BMW one (as well as the rest of The Hire series) is the most interesting, but the Porsche really touched me because that’s exactly how I was as a kid in grade school. I think the Jaguar clip focused too much on materialism, and at least for me as a car nut where emotion is a big part of car ownership, the commercial was nice but didn’t really persuade me completely.
Excellent post!
Agree. These 3 were all emotional trips. The Hire series was pretty intense. For the Jag, yeah it’s very “dirty-old-man” appeal–but I like the music and Willem defoe’s voice. Maybe in 20 years I’ll appreciate it more. The Porsche commercial made me a little boy again.
[...] The Critical Thinker’s blog, I found this commercial by Porsche absolutely [...]