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On The Big Picture, an allusion of how the Apple story could have made a nice gospel story:

As a long time Apple fanboy going back to my 1990 Mac Classic, I find this brilliant:

1. a creation myth highlighting the counter-cultural origin and emergence of the Apple Mac as a transformative moment;

2. a hero myth presenting the Mac and its founder Jobs as saving its users from the corporate domination of the PC world;

3. a satanic myth that presents Bill Gates as the enemy of Mac loyalists;and, finally,

4. a resurrection myth of Jobs returning to save the failing company…

This originally appeared on the Atlantic Journal.

Is it a wonder that Apple products have such a rabid following bordering on religious fervor, with customers buying and defending their products despite their flaws (read: Iphone 4)?

“Sent from my BlackBerry® wireless handheld”

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