Ewen Callaway in the New Scientist writes that conservatives in the USA are the biggest consumers of pornography.
The study measured subscriptions against political views which showed some slight variations in the trends:
The biggest consumer, Utah, averaged 5.47 adult content subscriptions per 1000 home broadband users; Montana bought the least with 1.92 per 1000. “The differences here are not so stark,” Edelman says.
Number 10 on the list was West Virginia at 2.94 subscriptions per 1000, while number 41, Michigan, averaged 2.32.
Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year’s presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama.
Measured against religiosity and moral standards, the results are both suprising and ironic. An excerpt from the recent paper:
[Porn] Subscriptions are slightly more prevalent in states that have enacted conservative legislation on sexuality (regression results on file with the author). In the 27 states where “defense of marriage” amendments have been adopted (making same-sex marriage, and/or civil unions unconstitutional), subscriptions to this adult entertainment service are weakly more prevalent than in other states (p 0.096). In such states, there were 0.2 more subscribers to this adult web site per thousand broadband households, 11 percent more than in other states.
As shown in Table 4, subscriptions are also more prevalent in states where surveys indicate conservative positions on religion, gender roles, and sexuality. In states where more people agree that “Even today miracles are performed by the power of God” and “I never doubt the existence of God,” there are more subscriptions to this service. Subscriptions are also more prevalent in states where more people agree that “I have old-fashioned values about family and marriage” and “AIDS might be God’s punishment for immoral sexual behavior.” Survey results come from the Pew Value Surveys (1987–2007 combined dataset).
The above survey was conducted using two years worth of credit card purchases made across the United States sorted by postal code, purchase type/merchant and purchase date.
Benjamin Edelman, who conducted the research, stated in observation:
Some of the people who are most outraged turn out to be consumers of the very things they claimed to be outraged by.
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